Thetowbarstore.co.uk – Custom Shopify Website Development with Vehicle Search Module & B2B Integration

About Thetowbarstore.co.uk

The Towbar Store, a leading provider of custom OEM towbars for various car brands and models, sought to upgrade their website from a custom-built e-commerce platform to a modern CMS-based solution. They aimed to have a user-friendly and manageable website that would enhance their online presence and streamline their operations.

After a thorough analysis of their requirements, our team at eStore NInja recommended the adoption of Shopify as the ideal platform for their needs. This case study outlines the key project deliverables and highlights the successful implementation of the project.

Our Approach

Website Migration and Development:

Our team undertook the task of seamlessly migrating all existing products, customers, and order databases from the old website to the new Shopify platform. This ensured a smooth transition and ensured that no critical data was lost in the process. We meticulously transferred all relevant information while ensuring data integrity.

Advanced Vehicle Year/Make/Model Search Module:

To enhance the user experience, we implemented an advanced vehicle search module. This feature allowed customers to filter towbars based on their vehicle’s year, make, and model. The intuitive search functionality simplified the product selection process and ensured customers found the exact towbar suitable for their specific vehicle requirements.

Wholesale Customer Section:

Recognizing the importance of catering to wholesale customers, we created a dedicated section on the website exclusively for their needs. Within this section, we integrated an advanced discount system that provided different discount groups to wholesale customers based on factors such as order quantity, total order value, and past order history. This tailored approach incentivized wholesale customers and fostered long-term relationships.

Payment Gateway Integration:

 To facilitate seamless transactions, we integrated popular payment gateways, namely PayPal and Stripe. These trusted and secure payment options provided customers with a variety of convenient payment methods, enhancing the overall shopping experience on The Towbar Store’s website.

Advanced Navigation System:

 Given the extensive range of towbars available for various car brands and models, we implemented an advanced navigation system based on car brand and model. This dynamic navigation structure allowed customers to effortlessly explore the available options and find the towbars that matched their specific vehicle requirements. The user-friendly interface significantly improved the overall browsing experience.

SEO and User-Friendly Design:

To maximize online visibility and increase conversions, we developed the website with a strong focus on search engine optimization (SEO) best practices. The website’s structure, metadata, and content were optimized to ensure high visibility in search engine results. Additionally, we prioritized user-friendly design principles, incorporating intuitive navigation, clear product descriptions, and an appealing layout that encouraged visitors to engage with the site and make purchases.

Conclusion:

The advanced features, such as the vehicle search module, wholesale customer section, and advanced navigation system, enhanced the overall user experience and streamlined the purchasing process. With a focus on SEO and user-friendly design, The Towbar Store experienced increased online visibility, higher conversions, and greater customer satisfaction.

We take pride in delivering tailored solutions that meet our clients’ unique requirements. By leveraging the power of Shopify and implementing advanced functionalities, we helped The Towbar Store elevate their online presence and achieve their business objectives.

 

Customer’s Feedback

Very easy and supportive team to work with. It’s our third website project with eStore Ninja and looking forward to working on more  future projects together. 

–  e-Motive Online 

Project Images