About Safarifirearms
Creating a strong brand presence and improving sales on eBay were the key objectives for Safari Firearms, a leading wholesale supplier of hunting gadgets and tools in Australia. They approached our team with the desire to customize their eBay store and listing template to enhance brand recognition and boost sales on their eBay channels.
With our extensive experience in designing eBay stores, we were determined to create a design that not only aligned with their e-commerce website but also provided a seamless browsing experience for their customers.
Involvement
Our Approach
To achieve the desired goals, our team embarked on designing a 100% custom eBay store for Safari Firearms. The following key elements were incorporated into the design:
eBay Store Customization:
Store Header with Search Functionality:
The store header was designed to feature a prominent search function, allowing customers to quickly find specific products from Safari Firearms’ extensive catalog. Additionally, slider banners were strategically placed to showcase special promotions and offers.
“Why Choose Us” Section:
To build a strong customer relationship, value-added icons were incorporated to highlight the key reasons why customers should choose Safari Firearms as their preferred supplier. This section aimed to instill confidence and trust in the brand.
Featured Product Categories and Brands:
The main categories of Safari Firearms’ product offerings were prominently displayed to facilitate easy navigation. In addition, the “Our Brands” section showcased over 50 key brands arranged in three columns, providing instant access to products associated with specific brands.
Consistent Branding:
The design elements, including the background, color theme, and styles of the eBay store, were carefully chosen to align with Safari Firearms’ e-commerce website. This ensured a consistent and cohesive brand experience for customers.
Designing the Listing Template:
In addition to the eBay store customization, our team also focused on creating a mobile-responsive and active content compliant listing template. The design included the following components:
Attention-Grabbing Title and Main Image:
The listing template featured a large, attention-grabbing title followed by a high-quality main product image. This visually appealing presentation aimed to capture the interest of potential buyers.
Neat and Clean Product Description:
The product information was displayed in a clear and concise manner, ensuring readability for customers across different age groups, devices, and browsers. A well-structured description block enhanced the overall presentation.
“You May Like” Section:
To encourage additional purchases, a “You May Like” section displayed a variety of relevant products, offering customers further options to explore. This section aimed to increase cross-selling opportunities.
Informative Tabs Area:
To provide customers with comprehensive information, an organized tabs area was included. This section covered essential details that buyers typically seek before making a purchase, such as product specifications, shipping information, and returns policy.
Integration and Demonstration:
To assist Safari Firearms in utilizing the customized template effectively, we integrated it into their preferred third-party listing tool, Marketplace Connect(Codisto). We demonstrated the template’s usage by applying it to one product, allowing Safari Firearms to review the final design and provide feedback. This iterative process ensured that the template met their expectations and allowed for any necessary changes to be made.
By customizing the eBay store and listing template for Safari Firearms, we successfully enhanced their brand recognition and improved the user experience for their eBay customers. The carefully designed elements, intuitive navigation, and informative product presentation contributed to increased sales and customer engagement. We are proud to have exceeded Safari Firearms’ expectations and look forward to continuing our partnership to drive their success on eBay.
Customer’s Feedback
Nirav was very patience with our project and helped us to re-arrange our products a better way with Codisto and eBay. I would be glad to recommend him to anyone who needs eBay template and great consultation!!
– Bastian Green, Safarifirearms.com.au