Magneto Website Redesign and UX Optimization

About GreatHistoryGifts

E-commerce is a dynamic industry that requires constant innovation to engage customers and drive sales. At eStore Ninja, we understand the importance of staying up-to-date with the latest design trends and technologies to provide a seamless and enjoyable user experience on your website.

Recently, we collaborated with Historia Emporium, a local retail store offering a diverse range of products from small ship models to historical books and kits. Their existing website, built with a basic Magento theme, needed a fresh design makeover to align with the evolving user behavior on the internet.

 

Our Approach

Our team of experts at eBay Ninja implemented advanced customization techniques, leveraging the power of HTML5 standards and grid view, to enhance the overall user experience on Historia Emporium’s website. The use of HTML5 allows for greater compatibility with various devices and browsers, ensuring a seamless browsing experience for customers. The grid view layout provides a visually appealing and organized presentation of products, making it easier for customers to navigate and find what they’re looking for.

Design Process:

Our design process begins with a thorough discussion with the client to understand their key business objectives and priorities. Based on this, our UX experts guide our graphic designers to create a layout that not only meets the client’s requirements but also offers a visually appealing design to attract customers and drive higher conversions.

We start by presenting a wireframe of the design, which showcases the placement and functionality of various elements. This helps the client understand the design structure and provides an opportunity for them to suggest changes and revisions. We offer unlimited design changes to ensure the final design aligns with the client’s expectations.

After the initial design draft, we incorporate client feedback and present a revised layout. This process continues until we receive final design confirmation from the client. We follow the same iterative review and revision process for all website pages to ensure consistency and coherence.

Designed with Keep in Mind Business Objectives

Throughout the design process, we keep the client’s business objectives in mind. We ask the client what they want to prioritize when visitors land on their website, and based on their goals, we design the layout accordingly. Elements such as top-selling categories, products, and promotional banners are strategically placed to guide visitors and encourage engagement.

Fully Responsive Design to Tackle Any Viewing Environment

To provide an optimal user experience across devices, our layout is coded with HTML5 to ensure a fully responsive design. This means that the website layout adjusts seamlessly to different screen sizes and devices, offering a consistent and enjoyable browsing experience. Our testing team rigorously tests the layout on various browsers and devices to ensure compatibility and optimal performance.

One Step Checkout Process:

We also address the checkout process to enhance the user experience. Instead of the default five-step Magento Website checkout, we implement a streamlined one-step checkout process. This eliminates the need for customers to navigate through multiple pages and allows them to fill in all the required information on a single page, simplifying the purchase process and reducing potential friction points.

Overall, our design aims to achieve 100% client satisfaction by aligning with their objectives, optimizing the design for improved conversions, and enhancing the user experience. We welcome feedback from our clients and strive to continuously improve our services.

Please let us know your thoughts on the design!

Customer Feedback

It’s our second project with Nirav and very happy with the new design of the website. Impressed with their co-operation and support in making website live! 

Project Images