Bearing Options – Magento 2 Website Design & Development With Product Migration

About Bearing Options Website

If you have an older e-commerce store that was not built using modern e-commerce content management systems (CMS) like Magento or Shopify, you may be missing out on a range of features that can help you manage your store more efficiently and effectively.

We had the opportunity to work with, a brick-and-mortar store based in the UK that also had an e-commerce site built with EKM. With over 12,000 products and a customer database of over 50,000, they were looking to upgrade to a better e-commerce solution that could handle their large database and facilitate a seamless migration without any issues.

After carefully analyzing the customer’s website management and marketing needs, our experts recommended migrating their old e-commerce website from EKM to Magento 2. Magento 2 is a robust and highly customizable e-commerce platform that offers advanced features and scalability to accommodate large product catalogs and customer databases.

Our Approach

Development Server Setup:

To ensure a seamless transition and maintain the current website’s functionality, we have installed Magento 2 on a development server. This allows us to design and develop the product migration and other configurations without affecting the live website.

Website Database Migration & SEO Redirections:

We understand the importance of preserving your website’s organic presence on search engines. To achieve this, we have meticulously migrated all products, website content, meta data, product categories, and website URLs from your old site to Magento 2. This includes everything that contributes to good SEO rankings. Our experts have also implemented 301 redirects where necessary to ensure a smooth user experience and avoid any 404 errors.

A Fully Dynamic & Easy-to-Manage Website through Magento 2:

Magento 2 offers a wealth of powerful features that are essential for running a successful e-commerce store. Our expertise in Magento 2 allows us to provide you with extensions, modules, and functionalities that can be easily managed through a simple user interface, even without technical knowledge. To ensure you can navigate and manage your website effortlessly, we provide comprehensive training to the website administrator after the website launch.

100% Custom Website Design From Scratch:

Whether you have a small eBay store or a large e-commerce store, we create fully customized website designs tailored to your brand. Our design process includes unlimited design revisions, ensuring that we meet your specific requirements. The website design incorporates essential features that deliver a superior user experience and optimize the shopping journey for your customers.

Dynamic Mega Menu:

We have designed a dynamic mega menu based on product categories and sub-categories. This menu displays each category with a featured image, enabling customers to find what they are looking for with just one click or mouse-hover navigation, even with extensive product catalog. The menu is designed to automatically adjust to any new categories added, relieving you of the worry of missing categories.

Custom Search Bar:

Instead of using the default search module in Magento, we have integrated an advanced Ajax-based search module with auto-complete features. This powerful search functionality provides quick and accurate product search results, displaying exact products with images and their relevant categories. With a large catalog, this feature ensures that customers can find their desired products quickly, saving time and effort.

Slider Banners:

We have added a Slider module to the Magento 2 backend, allowing you to feature new product promotions or events. The module is designed in a user-friendly manner, requiring no technical knowledge to manage the banners effectively.

Auto Related Product Section

On each product page, we have included a section that displays a range of related products based on relevant categories, price, and product attributes. This feature helps highlight other products that customers may be interested in, increasing the chances of cross-selling and upselling.

Featured Categories, Customer Reviews, About Shop & Value Added Banners/Graphics:

To enhance the overall user experience and build trust with customers, we have designed visually appealing elements such as featured categories, customer reviews, an “About Shop” section, and value-added banners/graphics. These elements are strategically placed throughout the website, making it easy for buyers to navigate and ensuring a smooth journey from product research to purchase.

Compatibility with All Browsers, Devices, and Screen Sizes:

We have employed HTML5 and CSS3 coding techniques to create a website that performs well and adapts seamlessly to various screen sizes, browsers, and devices. This ensures that all users, regardless of their browsing preferences, can access and enjoy a consistent experience on your website.

Website Speed Optimization

We understand the importance of website loading speed and performance. To deliver the best user experience, we have thoroughly analyzed your website using tools like Google PageSpeed and GTmetrix. Based on the analysis, we

Multiple Payment Gateway Integration:

We understand the importance of offering a wide range of payment options to your customers. Research shows that 60% of customers may abandon their purchase if their preferred payment method is not available at checkout. To cater to this, we have integrated industry-leading payment processors, such as PayPal and Stripe, into your website. These payment gateways provide a variety of options for customers to complete their final purchase using credit/debit cards, ensuring a seamless and convenient checkout process.

Shipping Profiles & Services Integration:

Every business has unique shipping policies and requirements based on factors like product weight, order price, and customer location. To accommodate these individual preferences, we have integrated an advanced shipping module into website. This module allows the website administrator to specify different shipping costs based on product weight and customer location. We have also implemented advanced customization and shipping conditions to offer features like free shipping, combined shipping, and shipping restrictions based on product type.

In addition, we have integrated various shipping methods for customers to choose from, including UPS for orders outside the UK, Royal Mail 1st Class for UK customers, Royal Mail Tracked 48 Hours, UPS courier for heavy items, product weight-based shipping configurations, product price-based shipping configuration, flat rate shipping table, and even local store pickup options.

Customized Checkout Design:

We have a dedicated in-house team of graphic designers who ensure that every aspect of your website, from small icons to large banners, receives a professional touch. We have customized the cart pages, account creation pages, and checkout pages to provide a user-friendly experience for your customers. Our goal is to make the order checkout process as smooth as possible, ensuring that customers can easily place their orders on your website. By optimizing the design and layout of these crucial stages, we enhance the overall user experience and encourage higher conversion rates.

Customer’s Feedback

Our new website looks great and has all the features which we expected in the design. We also experienced better performance in sales just within a week after its launch. Well done!

Project Images